The “HUSTLE” was so 2017…This year can we all just work smarter?


If you are like me and watch YouTube videos or listen to podcasts, you’ve probably heard the likes of Gary V. and the Hip Hop Preacher (or insert most business motivators and coaches)…

And you walked away feeling like you should work 20 hours per day 7 days a week FOR THE REST OF YOUR LIFE! Because PASSION and because you want it more than the other guy!

News flash…

The other guy has passion too. The other guy wants it as much as you.

And HUSTLING HARDER or SLEEPING WHEN YOU’RE DEAD are really catchy motivating terms…

But they were so 2017 and really don’t have relevance to success.

This year…I am advocating working harder and more efficiently.

Wow, how boring is this?

Just because you spend a ton of hours on something doesn’t mean it’s an idea that scales.

Nor do those shear hours mean time well spent towards your objective.

How many stories of single mothers working 2 or 3 jobs to put food on their tables for their kids do you hear glamorize or brag about the grind or the hustle?

You don’t hear it from them, but you hear the pretenders bragging about the grind and how hard they are hustling.

When your endeavors are shallow or if you don’t even truly understand where you are trying to go or what you are trying to achieve, it’s easier to run towards this vague notion of hustling.

But this vague concept of working hard just masks the fact that you are spinning your wheels and heading nowhere.

So let’s step back.

How often have you, or someone you know, had that creative breakthrough on that 16th consecutive hour of work?

I’m willing to bet not many examples come to mind.

That’s because you can’t just force creativity or success. It takes a well functioning mind, body and spirit to create an atmosphere conducive to breakthroughs.

So let’s start with a roadmap that is more specific than “work harder”…

I recommend first spending time to understand your goal or objective…

Clearly define it.

Then be honest with yourself: Is it worth pursuing? Is the juice worth the squeeze?

If yes,

Do these 5 things:

1- Get plenty of restorative sleep: I lead with this as it’s the complete opposite of what you hear from the likes of Gary V. But science is real, and the benefits of 7-8 hours of sleep daily in a cool dark room are vital to our hormones and cognition. Don’t play around with this – be efficient during the day, get your tasks done, turn off your devices, and SLEEP!

2- Spend some time outside everyday: Just like sleep, being outside absorbing plenty of oxygen and Vitamin D are precursors for brain function and creativity. 20 – 30 minutes should be a minimum.

3- Exercise: Getting exercise outside just knocks out #2 and #3 at the same time. How is that for efficiency. This is not about how good you look in your bathing suit or how many calories you burn, but moving your body through good functional movement patterns releases important brain chemicals to elevate your mood and boost those creative juices.

4- Spend time in a creative outlet: And by this, I mean outside of your goal or project. Spend time on something else. It could be reading a book, drawing, writing in a journal, going to see and performance. Just surround yourself with other creative people and ideas and see if that doesn’t spawn some ideas in your own endeavors.

5- Practice saying no to requests that take you away from your goal: This is literally – DON’T HUSTLE. Everyone has some activity, some product, some course etc. to help you do what you want to do. It never ends. If you can’t clearly see a direct correlation between the ask of you and your goal – practice saying no so you can spend more time on your goal.

It’s 2018 team…

I am looking for us to all work smarter, create more, and achieve our goals.

Stop hustling. Forget the grind.

Relax, that shit is killing you.

You know where you want to go – so create the most effective path!

And at the end of the day – put down that phone, close that laptop.

You’ve done what you needed to do!



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